BolsterPup

MY ROLE: Founder, Web Design, Shopify Development

BolsterPup is a direct-to-consumer e-commerce brand I built solo, from market research through launch. The store sells comfort and mobility products for aging dogs, orthopedic beds, ramps, stairs, and joint-support gear, curated around one standard: if it doesn’t make an older dog’s day easier, it doesn’t belong here.

I owned every part of the build: brand strategy and naming, visual identity, Shopify theme customization, product sourcing and catalog curation, full site copy, and store operations including payments, policies, and social channels.